The show - part of Oxfam’s Second Hand September campaign - took place at Ambika P3 art gallery amid new research showing that on average, most items of clothing in the UK are worn for less than five days, spending 1500 days or over 99 per cent of their lifetime in the wardrobe**.
Actor Eunice Olumide, MBE and model-activist Munroe Bergdorf joined Oxfam in urging shoppers to make a powerful fashion statement by choosing pre-loved and giving clothes a new lease of life.
Chart topping singer, songwriter and musician Sam Ryder said:
“I’m absolutely buzzing to be part of Oxfam’s Style for Change fashion show! In my own life, I love pulling unique looks together from vintage, second hand pieces, which make up a large portion of my wardrobe. Choosing sustainable fashion and buying second hand is a great way to help protect our planet and encourage everyone to give it a go.!”
Paralympian Kadeena Cox, added:
"Put me on a race track and I’m fine, but put me on a runway at London Fashion Week and my nerves really kicked in. Thankfully I loved the second hand outfit that had been chosen for me and as soon as I heard the music, my nerves went. It was an amazing experience! Wearing pre-loved pieces feels good because it’s a simple way to make a positive statement. Being part of Oxfam's fashion show reminded me that our choices have power and we can be part of the future of climate conscious fashion…and look good doing it.”
For those inspired by the Style for Change looks, every outfit from the runway will be available to buy on Oxfam’s online ‘wardrobe’ shop on Vinted, the platform committed to making second-hand the first choice worldwide. A 'Bay Garnett Collection' of 100 items chosen by the show stylist herself will also be available with all proceeds going to the charity.
Showcasing stunning looks styled entirely from pre-loved clothing, stars took to fashion’s biggest stage to prove you can dress for the world you want and look great doing it. The full line-up included:
Chart topping singer, songwriter and musician Sam Ryder
Presenter, activist and beauty positivity pioneer Katie Piper
Trailblazing model and activist, Munroe Bergdorf
Paralympic champion Kadeena Cox
Scottish fashion model and actor Eunice Olumide, MBE
Nigerian-British actor, activist and theatre maker Fehinti Balogun
Model and Sustainable Fashion Editor Brett Staniland
Award-winning TV presenter and sustainable stylist Sabrina Grant
British model and presenter. Jade Parfitt, walking with her daughter Silver
BAFTA-winning iconic costume designer Sandy Powell, CBE
Model Natalia Chew
Actor Charity Wakefield
Model Laura Bailey
Actor poet and filmmaker Greta Bellamancina
Model sisters Grace & Cass Clover
Fashion Model & content Creator Louise Boyce - @Mamastillgotit
Model and activist Munroe Bergdorf, added:
“Fashion is an incredible form of self-expression, but it also comes with a responsibility - to our planet and to each other. Choosing second-hand is a powerful way to challenge fast fashion culture. Together, we can reshape the future of fashion into something sustainable, inclusive, and inspiring.”
Oxfam is encouraging everyone to continue shopping second-hand, donating unwanted clothes, and rethinking consumption habits not just this month, but all year round. The power to reshape the fashion industry lies in every purchase and donation, helping to reduce waste and drive change.
Lorna Fallon, Oxfam’s Retail Director, said:
“By 2050, the global garment industry is on course to produce 138 billion clothes each year that are never worn. That’s the equivalent of almost 4 outfits each year for every person on the planet. This is simply not sustainable. By buying, wearing and donating second hand you’re reducing the demand for fast fashion and the damage to our planet. Plus, by shopping with Oxfam, you’re also helping to raise vital funds to help tackle poverty and inequality around the world.
“The Oxfam fashion show demonstrates that what we wear has power. It says something about what we stand for and the world we want to live in. Oxfam is urging people to make a powerful fashion statement this September by dressing for the world they want to see. Shopping second hand with Oxfam means looking good and doing good.”
Jessie de la Merced, Vinted’s VP Corporate Affairs said:
“Vinted has helped millions across the UK discover the joy of second-hand shopping. Our collaboration with Oxfam on Style for Change celebrates pre-loved fashion and shows what’s possible when leaders in the second-hand space unite.”
As thrifting pioneer Bay Garnett, who styled every outfit for the show, said: “Second-hand fashion isn’t just a trend, it’s a movement reshaping the industry for good. This show proves that choosing pre-loved isn’t just the future, it’s the now - and it’s making a real difference.”
To browse and shop the Style for Change collection, visit Oxfam’s Vinted Wardrobe.
