Tag us when you take part in our social media campaigns. We're on:
Spreading the word
Social media campaigns
Charity retail is full of amazing content and our members are the creators. Help us to spread the word about charity shop fashion, sustainability, social value and key factors such as Gift Aid, donating and volunteering.
Campaign calendar
Here's what's happening during our year in social media. We love it when our members participate - the more the merrier!
February
Charity Shop Home 🏠
9 - 15 February 2026: Member and influencer participation - send in images and reels of your expertly curated furniture, homewares and room-setups. Think Ideal Home charity shop-style.
March
Give Good 😇
23-29 March 2026: A set of customisable assets to encourage mindful donating, looking at lots of different life scenarios.
April
More than a shop 🏬
20 - 26 April 2026: A set of editable reels and assets to highlight ALL the benefits of charity shops, including those related to social value and the environment.
June
Charity Shop Volunteer 🧒
1 - 7 June 2026: A set of assets to celebrate and thank retail volunteers during Volunteers’ Week.
August
Back to school sustainably 🏫
4 - 10 August: A set of customisable assets to encourage use of charity shops when buying for the new school year - in the form of a badge collection game to engage children. We also share members' school uniform hub activity.
September
Charity Shop Fashion Week 💃
29 September - 5 October: Member and influencer participation. A little different this year. Go creative and wild with your fashion shoots and videos, making sure to either send in to us or tag us in so we can share across Sustainable Fashion Week.
October
Gift Aid Awareness Week ✅
October (date tbc): Customisable assets to help our members manage retail Gift Aid with best practice in mind so they can communicate it to customers with confidence.
October
Green Halloween 🎃
20 - 31 October: Member participation - send in images of your Halloween displays and outfits for CRA to share.
November
Give Good 😇
3-9 November 2025: A set of customisable assets to encourage mindful donating, looking at lots of different life scenarios.
December
Merry Thriftmas! 🎅
Late November and through December: A set of customisable assets to encourage people to buy festive items from charity shops. Includes posters and compliment slips.