Blog April 21, 2025

A new £100m revenue stream for charities with “in-store eBay listing”

Guest blog by Listing Monster AI: "We estimate that UK charities currently generate around £65 million in sales from eBay annually —most of which comes from centralised e-commerce operations. But things are starting to change ..."

Listing Monster AI logo.

Several forward-thinking charities are now exploring the potential of tapping into their existing network of shop staff and volunteers to create an incremental listing resource—right from the shop floor.

Historically, this model has been hard to implement due to:

  • Limited time available for shop staff and volunteers

  • A lack of eBay listing expertise

  • Difficulty maintaining consistent quality and coordination across teams

However, we’re now at a turning point.

Thanks to recent breakthroughs in AI, these challenges can now be easily overcome—unlocking the full potential of in-store listing. AI-assisted listing helps:

  • Radically reduce listing time: One hour of precious staff time can now produce 10 listings (compared to just 2/3 previously).

  • Make listing incredibly simple: Staff and volunteers can create professional-quality eBay listings just by taking photos.

  • Ensure consistent quality: AI ensures every listing has a consistent approach to titles, description, pricing, condition and spelling – and handles all the tricky optimisation work for eBay’s search algorithm.

In-store listing has quickly become one of the top reasons for charities to explore AI-assisted ecommerce —and for good reason.

There are 10,100 charity shops across the UK. If each shop contributed just 2 hours per week to listing using AI, that could unlock a staggering £100 million in additional annual revenue for UK charities. See full calculation below.

Whether you're looking to improve productivity at your central e-commerce hub or activate in-store listing across your network, we’re currently offering a free AI-ready consultation to all charities.

👉 Get your free consultation here

Curious about how much your charity could earn on eBay? Check out the research we published with the CRA last October: How much could your charity earn on eBay?

Listing Monster AI are Corporate Members of the Charity Retail Association and a Headline Sponsor of the Charity Retail Conference 2025.

*Full calculation:

  • 2 hours of AI-assisted listing = 20 listings per week per shop

  • 20 listings per week x 46 working weeks per year = 920 listings per year per shop

  • 55% of listings sell-through @ ASP of £20 = £10.1k sales per year per shop

  • Across 10,100 charity shops = £102m revenue per year

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