This year, with celebrities, stylists, and a host of creative talent leading the way, Traid is going bigger: more donations, more impact, and more chances for the public to shop must-have new season donation edits.
Traid are thrilled to announce that Year Two of their ‘Closet Clear-out Challenge’ campaign has surpassed the target by over 100k, gaining a staggering 424,302 garment donations this summer!!
With the support of a host of celebrities including Martin Freeman, Sharon Horgan, Laura Bailey, Patrick Grant, Caryn Franklin, Jim Moir (aka Vic Reeves) and more; the campaign ask was simple – donate your unwanted, quality clothes throughout the months of July & August, to help Traid fund vital global projects focused on supporting garment workers, their families, and communities to help enable a future of change.
‘SHOP THE DROP’ - COLLECTED, CURATED, IN-STORE NOW
This September, Traid cements its reputation as London’s leading charity retailer with a jam-packed programme of activations including the in-store launch of the ‘Closet Clear-Out Challenge’ – SHOP THE DROP.
Each of Traid’s 12 stores will showcase a curated edit of standout pieces donated by our incredible community and celebrity supporters including Martin Freeman, Sharon Horgan, Patrick Grant, Laura Bailey, Caryn Franklin MBE and many more. With celebrities, industry stylists and a host of creative talent all showcasing their own edits.
“These clothes have a history, both on screen and off, and as much as I've loved having them hang in my wardrobe, I'd love even more to think of someone else enjoying them and that together we’re helping create a positive future for fashion. It’s amazing to know my wardrobe could help raise money for such an important cause as Traid.”
From donation to in-store drop – now’s the chance for customers to raid the wardrobes of their favourite names and be the first to shop the edits, knowing they’re helping shape the future of fashion. From Sharon Horgan’s outfits as featured in Catastrophe & Bad Sisters up for grabs, as well as Jim Moir’s signature suit from ‘Surrealissimo: The Scandalous Success of Salvador Dali’, to Martin Freeman’s incredible array of designer trainers, to Laura Bailey’s Rejina Pyo white trouser suit and so much more, Traid is the place to be for incredible second-hand shopping this September.
From designer gems to one-of-a-kind favourites, these edits will drop throughout September in all Traid stores, giving fashion lovers a rare chance to shop pre-loved pieces with star power. Once they’re gone, they’re gone — so fashion fans are encouraged to follow Traid’s channels closely and be ready to pounce.
STYLISTS & CREATIVE TALENT SHOWCASED AT THE STORES:
Traid have also recruited a heavy-hitting style squad of leading fashion stylists who, alongside our celebrity supporters and a plethora of creative sustainable style talent, have curated their own edits of the incredible campaign donations and selected the very best to feature in each store – check out the Traid website to see who will be popping up where and across Traid socials to view each stylist’s signature style edit and when they’ll drop.
The rollcall of stylist edits includes Nicole Smallwood, Ursula Lake, Karen Clarkson, Chloe Beeney and Shelly Vella.
Traid’s roster of creative talent showcases Bianca Foley, Chani Ra, Isabelle Landicho, Mary Mandefield, Rubi Rasheed & Sabrina Grant.
