The UK’s Favourite Charity Shop Awards: Promoting the public vote

The public vote is now open, the results of which will decide the 12 area winners. 

If your shop has been shortlisted, here are 10 tips for encouraging your customers, supporters and staff to vote. 

1. Add an article to your next newsletter; include a quote about why your shop was nominated, available on the Charity Retail Association’s website. 

2. Brief your shop staff and volunteers about the nomination so they can talk to customers about it and encourage them to vote. 

3. Create and display the ‘vote now’ poster in your shop window or create your own using the UKFCSA logo and the voting QR code, available via the link below. 

4. Share the nomination link on your social media channels and encourage your followers to vote for you. Use the campaign hashtag #UKFCSA2025.  

5. Send a special email to supporters to tell them about your nomination and how they can vote and encourage others to get involved. 

6. Add a news item or blog to your website to promote your nomination and tell people about the difference winning would make to your team. 

7. Create and print a simple flyer that can be displayed in your shop or given out to customers at the counter. 

8. Ask corporate partners to share information with their communities via email, social media or their website. 

9. Reshare content from the Charity Retail Association’s social media channels. 

10. Print and display a countertop sign to encourage customers to vote for you. 

Voting closes at midnight on Thursday 2 October.