eBay, Vinted, Depop - the options are endless when it comes to listing your second hand collection online. Unfortunately all that variety makes it confusing to decipher which platform offers you the best prices for your items.
You might have heard of the Big Mac Index, which tracks the price of a Big Mac burger around the world to measure ‘purchasing power’. At Minimist, we’ve taken that concept and flipped it to find which second hand marketplace offers you the most ‘selling power’ for exactly the same items.
The research
As part of a freely available research report, we’ve identified 20 of the UK’s best selling second hand items and tracked which platforms offer the best average sale price for each.
Here’s what we tracked…
20 of the UK’s most listed items across eBay, Vinted, Depop
The average sale price each item was listed for across eBay, Vinted, Depop
The minimum, maximum price each item was listed for per platform
All this to find the winning platforms by category
Data collected from a 90 day period (August 2025 - October 2025)
The items
Exactly which items did we analyse? We analysed 5x items across four product groupings, giving you insights on 20 total pieces.
Clothing - popular brands like Levi’s, Zara, Carhartt and more
Clothing - Gen Z trending items like Nike windbreakers, Nirvana band tees and more
Footwear - Doc Martens, Converse, Adidas Sambas and more
Accessories - Gucci belts, Nike snapbacks, Ray Bans and more
This initial report focuses on fashion items but we’re already working on one that encompasses bric a brac, books, furniture and electronics and more!
Key findings
So what were the results?
Of the 20 items, eBay had the best price for 7, with Vinted and Depop each winning 6.
There were clear winners by category but no obvious winner when all collated.
eBay was a strong platform for clothing categories, winning 7 of the 10.
Meanwhile, the accessories and footwear categories varied between Vinted and Depop dominance.
By clicking the button below, you can view the full report with a detailed breakdown per item and summary learnings.
Implications
So what does this mean for retailers selling online?
A multi-platform strategy might offer the best results for e-commerce teams, with no platform clearly outperforming the others across all categories
The results reinforce that you’re never just selling to one audience, with clear differences in items popular with fans of younger fashion versus more mainstream, popular fashion brands (e.g. Doc Martens vs New Balance)
When pricing certain categories, slight pricing adjustments by platform could be made to ensure you’re getting maximum value from your collections
Of course, adjusting prices by platform, per item, per category will add time to your operations, so consider what tools are in the market to help streamline your pricing/listing efforts.
Final word
Pricing is a hard caper. Between seasonal swings, location differences (metro vs regional) and now platform variances - e-commerce teams face a sizable challenge when it comes to pricing accurately and extracting the most value out of donated items. It’s a lot to keep track of in your brain and that’s why more and more retailers are choosing to try out AI pricing tools for smarter, streamlined processes. Try some out for yourself and see what you think!
Disclaimer: This data is accurate at the time of publication and represents UK listings from the August 2025 - October 2025 period.
